Photos of ‘starving models’ ad campaign resurface
The campaign, titled “’mall Change, Big Difference’ was launched to support nonprofit group Cordaid
A series of photographs showing members of a poverty-stricken community in Kenya posing with luxury goods have resurfaced online this week.
In 2007, Swedish advertising and fashion photographer Calle Stoltz collaborated with Saatchi & Saatchi to document the discrepancy between the cost of high-end luxury products and basic needs which members of the Samburu nomadic tribe lacked.
The campaign, titled “Small Change, Big Difference” was launched to support nonprofit group Cordaid.
The photographs aimed to show how the money liberally spent on disposable items can have a far more powerful impact on the lives of those living in disaster areas.
Although “Small Change, Big Difference” was released only on print, appearing on billboards in shopping centers and on coasters and cards in restaurants, the photographs have been resurrected online after they were heavily shared on social media, the Huffington Post reported.
“Essentially we confronted people with their consumer behavior,” Cordaid said in a statement.
“The strength of the campaign lies in the fact that it almost ridicules wealth inequality, a serious issue that’s still with us today.”
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