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Facebook changes its logo: Any idea how?

The change is from a Klavika typefacem created by Eric Olsen, to a new custom typeface

Published: Updated:

Perhaps you have not noticed, but the social network Facebook has changed its logo, for the first time since its creation in 2005.

Josh Higgins told CNBC that initially the company wanted the site’s logo to look ‘grown up’, so it would be ‘taken seriously’

“Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” he added.

The change is from a Klavika typefacem created by Eric Olsen, to a new custom typeface which Olsen also worked on – the report added.

The new look logo was designed to ‘reflect where the company is now and where it’s headed’, the report added – citing a Facebook spokesperson.

The new logo will appear across all apps, although the standalone “f” that appears at the top of the homepage, will remain unchanged.

Facebook are not the only Internet giant to change its look and feel – web veteran Yahoo changed its logo in 2013 after 18 years, following Marissa Mayer’s appointment as the company’s CEO.

And the British Broadcasting Corporation - better known as the BBC, has had several redesigns

But being a publically funded organization, the BBC’s last change led to much criticism when it appeared that there was little difference other than the change from italic letters to upright.