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NBCUniversal making $200 million investment in BuzzFeed

NBCUniversal will make a $200 million investment in media company BuzzFeed as part of a move to reach a wider audience of millennial

Published: Updated:

NBCUniversal will make a $200 million investment in media company BuzzFeed as part of a move to reach a wider audience of millennial and mobile video viewers.

In a statement, NBCUniversal said the news and entertainment site reaches more than 200 million monthly unique visitors and has 1.5 billion monthly video views.

The companies will also explore strategic partnerships across both organizations in the coming months.

NBCUniversal is a unit of cable giant Comcast Corp.