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‘Sadly ever after:’ Viral video exposes plight of 15 million child brides

The video is only the beginning of the worldwide movement, which targets child marriage elimination by 2030

Published: Updated:

For 15 million girls a year, marriage is considered a horrifying experience rather than a joyous occasion.

Child marriages will continue to rise in number from over 700 million today to around 1.2 billion by 2050 – if nothing is done to halt this increase.

UN agencies UNICEF and UNFPA have begun a joint campaign to spread awareness to the public about these girls who were born to be married off at a young age – some even at 8 or 9 years old.

A video detailing the truths of child marriages produced by the venture has amassed almost 17 million views on Facebook.

The video aims to only be the beginning of the worldwide movement, which targets child marriage elimination by 2030.