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Al Arabiya English launch new messenger service: How it works

Published: Updated:

Al Arabiya English has launched a new news on demand service for Facebook users that will provide people with the most up to date content when they require it, wherever they are. All you need is access to the Facebook Messenger app.

This new service will help bypass the need for readers to navigate through search engines or endless scrolling. So no matter how hooked you are to your Facebook account, you can quickly receive all the latest from Al Arabiya English, wherever you are, whenever you want it.

The Al Arabiya English Messenger Bot is simple to use. On a desktop just navigate to the Al Arabiya English Facebook page and click ‘message’ - on a smartphone go to the Messenger app and search Al Arabiya English.

Once there simply write ‘Hi’ or ‘Hello’ - the automated messenger service will then reply asking you what you’d like to see.

You can either click to search: ‘sections’, ‘top stories’ or ‘most viewed’ and you’ll be taken to a selection of stories you can flick through. Alternatively you can search keywords from articles that are on the website, such as ‘Saudi’, ‘Trump’, or ‘football’ and the service will provide you with the latest 10 items on the website.

When you see a story that interests you, click on it and it will open in a separate window, for your reading pleasure.

You can keep the service live while you’re not using it so that you receive messages from Messnger whenever a story is published relevant to the keyword you last searched. If you want a particular search to stop, just swipe the last message notification to the left and hit delete.

As a news service, it is always our goal to reach and provide our audience with the latest content in the quickest way possible - so our aim was to create a simple environment for the user, while ensuring they received the most relevant content.

Smartphone penetration in the Middle East is among the world’s biggest – therefore Facebook messenger is the obvious tool to help us expand our reach, delivering the latest and most relevant content to our readers in a simple and easy way.

Al Arabiya is one of the biggest news providers in the Middle East and North Africa (MENA) region and we aim to provide our audience content easily and simply.