Al Arabiya will be part of Snap Inc.'s new Discover platform for Snapchatters in the Middle East and North Africa, which will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle.
The media companies that will begin publishing daily stories for Discover will include Al Arabiya and MBC, among other news outlets. Each publisher’s story will be live for Snapchatters beginning at 7:00 am GMT+3, which will be the regular daily publishing time for content.
“Al Arabiya has officially joined the Discover platform launched by Snap Inc. Discover was launched in Arabic for the first time for users of the Middle East and North Africa today and Al Arabiya will be a window into the Middle East for Snapchat users,” a statement from Al Arabiya read.
“We aim provide them with the latest from the region from politics to health and sports, and a variety of others subjects,” the statement added.
Launching localized content for Snapchatters in the Middle East and North Africa is another important step for Snap Inc, a statement from the social media platform read.
“The Middle East and North Africa is an increasingly important global market for the company. Last month, Snap announced that it has over seven million daily active Snapchatters in Saudi Arabia and one million daily active Snapchatters in the United Arab Emirates,” a statement from a Snapchat regional spokesperson said.
Earlier this year, Snap Inc. opened its first office in Dubai, and tapped Hussein Freijah as its manager for the region, and Rami Saad to lead its content efforts, including the launch of Discover.
The company first launched Discover in 2015, as a place for Snapchatters to explore Stories and learn more about the world around them, from an expert editorial perspective.