Twitter’s German-listed shares slumped as much as 8 percent on Monday, the first trading day after it permanently suspended US President Donald Trump’s account late on Friday.
At 1011 GMT, the social media firm’s US-listed shares were also off 6.8 percent at $47.94 in thin premarket trading.
It was the first time Twitter banned a head of state, sparking a worldwide controversy over the impact US tech giants can have on free speech and democracy more broadly.
After close review of recent Tweets from the @realDonaldTrump account and the context around them we have permanently suspended the account due to the risk of further incitement of violence.https://t.co/CBpE1I6j8Y— Twitter Safety (@TwitterSafety) January 8, 2021
For Twitter’s balance sheet itself, the decision to ban the US president is expected to have a moderate negative impact.
“Expect slight user decline, though engagement erosion is a bigger question,” Berstein analysts wrote in a note looking into the issue.
Far-right groups maintain a vigorous online presence on digital platforms like Parler, Gab, MeWe, Zello and Telegram and could disengage from mainstream social media.
There could also be additional costs for Twitter and others as they seek to further moderate content uploaded by their users.
“Incremental moderation may be welcome but it’s not cheap and could benefit Facebook that already employees a moderation army (around six times) larger than Twitter’s workforce,” Berstein analysts said.
Facebook has suspended Trump’s account until at least the end of his presidential term later this month.