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Piers Morgan, a Briton ‘struggling’ with a U.S. audience?

CNN is planning to axe his prime-time show amid mediocre ratings

Published: Updated:

CNN decided to end a prime-time talk show hosted by British journalist Piers Morgan, the channel announced on Sunday, raising speculations that Morgan “struggled to connect” with the American audience.

The cable network did not announce a final air-date for “Piers Morgan Live,” but an anticipated date could be in March, reported the New York Times.

The network’s President Jeffrey Zucker took the decision to cancel the talk show following several discussions with Morgan on its future, a CNN source told daily Herald Tribune.

Morgan replaced Larry King’s 2.00 a.m. GMT time slot three years ago, but his ratings have been hitting new lows.

“It’s been a painful period and lately we have taken a bath in the ratings,” Morgan told the New York Times.

While CNN did not disclose Morgan’s future in the network, the 48-year-old told the Times he was in discussion with the network’s president, “talking for some time about different ways of using me.”

Discourse on gun control, especially on-air comments made by Morgan following the 2012 shooting blow-up on an elementary school in Connecticut have infuriated conservatives in the States. Morgan was part of a petition drive seeking his deportation following the comments he made, reported the Tribune.

Morgan is a former editor of “The Daily Mirror” British tabloid. He turned to TV and appeared temporarily on the “America’s Got Talent” judge panel, and as a contestant on “Celebrity Apprentice.”

The journalist was recently interviewed by British police amid investigations of illegal intervention of telephone voicemails. The investigation was in connection with Britain’s ongoing phone-hacking scandal, which led to the closure of Rupert Murdoch’s tabloid “News of the World,” several arrests and many resignations, reported the Associated Press.