UAE’s Abu Dhabi Media, Etisalat sign content partnership

ADM in deal to show on-demand series via Etisalat’s TV service

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Abu Dhabi Media (ADM) and the UAE telecoms firm Etisalat have signed a content partnership, according to government news service WAM.

Under the partnership, customers of Etisalat’s eLife service will be able to watch on-demand series, cultural programs, documentaries and talk shows offered by Abu Dhabi Media.

The eLife service will distribute ADM content via platforms such as TV, tablet, smartphone and PCs, WAM said.

“We are delighted to be signing this important agreement with one of the most significant media establishments in the UAE and the region. Our aim is to provide our subscribers with high quality [programs] in order to enrich their viewing experience,” said Rashed Al Abbar, Vice President of Home Services at Etisalat.

ADM operates various TV channels including Abu Dhabi Al Oula, Abu Dhabi Drama and National Geographic Abu Dhabi. Its print publications include Al Ittihad and The National.

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