Saudi Broadcast Corporation, twofour54 set up training academy

The new partnership will see an ongoing program of training to enhance the skills of Saudi’s media industry professionals

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In a planned boost to the Saudi media industry, a strategic partnership has been signed between twofour54, the commercial arm of the Media Zone Authority-Abu Dhabi, and the Saudi Broadcast Corporation (SBC).

The new partnership will see an ongoing program of training to enhance the skills of Saudi’s media industry professionals.

The agreement, which is the first Saudi collaboration with twofour54, will benefit the next generation of Saudi media professionals and entrepreneurs by offering training courses in Public Relations and Communications to 250 Saudi professionals. The courses are developed and executed by twofour54 tadreeb, the training academy of twofour54.

Noura Al Kaabi, CEO of twofour54, said: “twofour54 is committed to the growth of the media industry across the MENA region. This training agreement with the Saudi Broadcast Corporation is a major milestone for twofour54 as it marks a significant step towards achieving our goals of being the region’s leading developer of a sustainable media and entertainment industry.”

Al Kaabi added: “We are proud of this partnership with SBC aimed at providing young Saudis with the training needed to secure employment in the media industry through twofour54 tadreeb’s integrated training solutions.”

Two training courses have already started with 28 SBC employees; one on TV news reporting, while the other covers live program directing. The project will host 18 courses delivered by bilingual instructors who worked in some of the world’s most respected media organizations.

Speaking at the signing ceremony, SBC President Abdul Rahman al-Hazza said: “This is an exciting step as part of SBC’s mandate to enable Saudis to achieve their potential. We are certain that the high-level courses offered by twofour54 tadreeb will be pivotal in developing KSA’s promising media talents according to labour market needs, and ultimately support the sustainable growth of the country’s media sector and national economy at large.”