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NBC to Donald Trump: You're fired!

Univision said it wouldn’t air the Miss USA and Miss Universe pageants, which are co-owned by Trump

Published: Updated:

NBCUniversal ended its relationship with real estate developer Donald Trump and his “Miss USA” and “Miss Universe” shows on Monday after he made derogatory comments about Mexicans when he began his run for president last week.

The pageants, which are part of a joint venture between NBC and Trump, would no longer air on NBC “due to the recent derogatory statements by Donald Trump regarding immigrants” the company said in a press release.

Trump was already not going to take part in “The Apprentice” on NBC, a show in which Trump uses his signature “You’re Fired!” as he eliminates competitors. NBC said “Celebrity Apprentice” licensed from United Artists Media Group would continue.

Trump, in announcing on June 16 that he was seeking the Republican Party nomination for the November 2016 presidential election, described migrants from Mexico to the United States as drug-runners and rapists.

Trump’s provocative comments, including a pledge to build a “great wall” on the border paid for by Mexico, were the latest in a series of swipes against the country.

Mexicans rich and poor, cabinet ministers and staunch critics of the government alike reacted angrily to Trump.

On Monday, when Trump spoke at the City Club in Chicago, a crowd of protesters, many of them Latinos, demonstrated outside, Chicago media reported. “Trump is a racist,” they shouted.

Trump spoke to a sold-out crowd of 350 people at the City Club. Hundreds more had tried to get tickets and were put on a wait list, the public policy forum said.

Online anger

Posted on the Change.org website, a petition that has collected more than 200,000 signatures called out NBC of choosing business over “ethics, principles and values” in the wake of Trump’s recent statements when declaring his candidacy for president. Among his remarks, the GOP hopeful portrayed immigrants from Mexico as “bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.”

Last week, Univision, the nation’s largest Spanish-language network, said it wouldn’t air the Miss USA and Miss Universe pageants, which are co-owned by Trump, and will cut all future business ties with him.

Earlier, NBC had responded only by saying the company doesn’t “agree with his positions on a number of issues including his recent comments on immigration.” NBC is co-owner with Trump of the pageants and is in business with him as host and a producer of “The Celebrity Apprentice.” A sister network of NBC is Telemundo, another major Spanish-language TV outlet, which aired the Miss Universe pageants before Univision won the contract.

“A large part of your audience is Hispanic and we watch NBC, NBC News and Telemundo,” said the man who posted the petition, Guillermo Castaneda, Jr., in addressing NBC. “How about looking out for us?”