Comic-book inspired ‘Majid’ channel kicks off in UAE

Fans of the long-loved Emirati comic character “Majid” can now watch a live action TV show of him

Shounaz Meky - Al Arabiya News
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Fans of the long-loved Emirati comic character “Majid” can now watch a live action TV show of him on a new children’s channel that kicked off Friday.

The comic-book inspired channel is named after “Majid” - an 11-year old boy dressed in a traditional white cloak called Kandoura, and the white head scarf known as Ghotra.

majid
majid

The channel will provide edutainment programs in Arabic, based on characters from the magazine. It targets children of all ages and aims to reflect the UAE’s culture and values, read a statement by Abu Dhabi Media Network, which launched the channel.

Having produced more than 150-hours of content, including 70 hours of animation in a span of six months, the channel aims to keep the same look and essence of the print version of Majid magazine.

“We want Majid to reflect our Emirati and Arab identity,” said Afra Alrashdi, director of media division at Majid Entertainment.

Alrashdi said the magazine’s long-history had inspired the idea behind turning it into a television channel.

“We have six main cartoons that reflect the magazine’s main characters,” Alrashdi told Al Arabiya News.

An array of non-Majid programs will also be aired alongside the “Adventures of Majid,” which leads with the star character and his friends Kaslan, Karamella, and Captain Khalfan.

“Majid is already 37-years-old, so to establish a TV channel based on a known character, makes our job easier. Parents are familiar with the character, so they will trust the TV content the same way they trusted the magazine’s content.”

The first season’s programs aim to inform children more of an array of topics, including sports, technology, health, fashion and landmark tourist sites in the UAE.

Programs will be aired around the clock with eight hours of new shows every day, the rest being re-runs.

The commencement of the new channel follows the return of all-time television favorite “Sesame Street” to Middle East TV screens earlier this month.


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