Jordanian media NGO launches series of PSAs to combat extremism

Community Media Network launched a series of radio and television public service announcements geared toward the youth

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Amman-based Community Media Network (CMN) has launched a series of audio and visual public service announcements “aimed at encouraging enlightenment and addressing extremism.”

After months of research and focus group meetings with young Jordanians, CMN, a Jordanian non-profit media organization produced ten radio PSAs and five video spots that will be made available to local radio and television stations. The radio spots have been broadcast on Radio al-Balad and both the audio and video spots are also being rolled out on social media.

Director-General of CMN Daoud Kuttab said that the spots are aimed at encouraging young Jordanians to better understand the world around them.

“At a time when we are seeing radicalism physically kill those who disagree with them we are trying to send a message that there is a different and more civilized approach to solving our differences,” said Kuttab.

Some 45 Jordanians representing the country met over the past five months to suggest, discuss and ultimately approve the radio and TV spots that were finalized based on the participants own ideas.

Videographer and the Project Director Ghassan Farraj said that the project went through various phases before its final form.

“At first people were not comfortable even sitting together with fellow Jordanians who were different than them, but then with the help of a skillful facilitator they worked together on ideas, reviewed scripts and then heard and saw their ideas turned into creative products,” he said.

The PSA ads also touch on different topics other than extremism, from girls and women’s rights to the importance of arts and culture in cultivating the Arab youth.

Community Media Network is a leading Arab media NGO. It was set up in 2007 to provide a media outlet that supports democratic freedoms through media. CMN runs Radio Al Balad and The Chairman of the board of CMN is the Jordanian novelist Elias Farkouh. Director General is Daoud Kuttab.

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