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Arabic channel celebrates Chinese New Year, unveiling Silk Road line-up

Quest Arabiya is to launch this thread on the 28th January in time with the Chinese New Year

Published: Updated:

A Pan-Arab TV channel announced on Wednesday a thread of programming that will air the top Chinese entertainment for the very first time in Arabic.

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Quest Arabiya is to launch this thread on the 28th January in time with the Chinese New Year.

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The new programming feature will be titled USILK.

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This new initiative is purposed to allow viewers to connect with one of the most powerful countries in the world, taking a closer look into the Chinese culture and traditions.

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Khalid Khouri, Deputy General Manager of Quest Arabiya said: “We’re thrilled to bring compelling programming in Arabic about the Silk Road regions to our audience;

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“Inspiring human journeys are fundamental to us as a channel, but also to our audiences; and we’re glad that we can be a part of this initiative to share these stories and build stronger cultural ties between China and the Arab World.”

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