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Egypt’s state TV pulls ‘Abla Fahita’ ad for ‘inappropriate language’

Published: Updated:

Egypt’s state television has reportedly refused to air a commercial featuring the popular Egyptian muppet “Abla Fahita” over inappropriate content.

The commercial by Vodafone Egypt features the muppet performing a song describing every internet user’s frustration with data plans, and how online streaming consumes lots of it.

In the song, Abla Fahita repeatedly says: “Really, the internet is unfair, and the bundle that ends never comes back.”

The ad shows characters describing their everyday problems with the internet in Egypt. But in some scenes, it touches upon instances of online flirting and “scandalous videos.”

The state-owned television decided not to air the commercial saying it “plays with words to give a different meaning” and accused the advert of “lowering the general taste” of viewers, read the statement.

It also said the advert was not suitable for children.

Abla Fahita rose to fame in 2011after airing her satirical show ‘El-Duplex’ on privately-owned television CBC, which comments on societal problems in an ironic way.