Fremantle to produce entertainment formats in Saudi Arabia

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Fremantle, the indie TV giant behind big entertainment shows such as America’s Got Talent and American Idol has unveiled a deal with production house M for Media to get its formats produced in Saudi Arabia.

“We believe M for Media are the right partner to take our popular format catalogue into Saudi Arabia, and will help to further strengthen our position across the Middle East,” Anahita Kheder, senior vice president Middle East, Africa and South Eastern Europe at Fremantle, said in a statement.

M for Media will have exclusive production rights to the indie Fremantle’s formats, representing the company’s roster of entertainment formats in Saudi Arabia.

The productions’ formats included are The X Factor, Idol, Got Talent, Family Feud, The Price is Right, Let’s Make a Deal, and more.

“We look forward to bringing our local Arabic flavor and expertise to this partnership, which will allow us to create premium content for televisions and digital platforms throughout the KSA region,” said Ralph Matar, managing director of M for Media, in his own statement.

A recent adaptation of the show Carpool Karaoke for the Middle East region was produced by M for Media.

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