First lady Melania Trump will urge Americans to wash their hands and keep their distance from one another to fight coronavirus in a new TV ad campaign produced with major US broadcast networks, the White House said on Wednesday.
ABC, CBS, NBC and other networks will air the public service announcements, which will also include other Trump administration officials and “communicate the most important ways Americans can protect themselves and those most at risk,” the White House said in a statement.
Nickleodon will create a separate campaign for children.
The air time will be donated by media networks, the White House said.
Trump, a former fashion model, has avoided the public arena more than many first ladies. Her signature initiative has been a campaign called Be Best, which focuses on the safety and well-being of children.
All the ads will direct audiences to coronavirus.gov, a website containing the latest information about the outbreak.
The announcement comes as the US death toll from COVID-19 rose to at least 146, with the number of infections closing in on 8,000 as millions of Americans stayed home instead going to work or school and President Donald Trump said hospital ships would be deployed to make up for an anticipated shortage of hospital beds.
HIV drug combo fails as treatment for severe COVID-19 in China, says studyA pill containing two HIV drugs that was touted as a potential treatment for the novel coronavirus was not effective, according to a study released ... World News
Kabul, Taliban must begin prisoner releases as soon as possible, says US envoyUS Special Representative Zalmay Khalilzad said on Wednesday the coronavirus pandemic adds urgency to prisoner releases agreed by Afghan President ... World News
Egypt reports 14 new coronavirus cases, raising total to 210Egypt has reported 14 new coronavirus cases, the health ministry said on Wednesday, bringing the total number of confirmed cases up to 210. The ... Middle East
Coronavirus lockdown in London? UK’s Johnson says ‘we will rule nothing out’British Prime Minister Boris Johnson said on Wednesday that the government was ruling nothing out regarding the coronavirus pandemic when asked ... World News