Al Arabiya selected as one of three most innovative media companies: Fast Company ME
Al Arabiya received an award on Thursday after Fast Company Middle East selected it as one of the three most innovative media companies “for advancing technology in news delivery.”
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“In the past 12 months, Al Arabiya has harnessed technology to amp up news delivery, integrating augmented reality for on-screen presentations and introducing innovative split-screen formats on social media,” Fast Company Middle East said.
Al Arabiya has been a pioneer and an avant-garde in introducing Mira, the Middle East’s first AI news presenter and for being the first regional news channel available through smart gadgets from Amazon Alexa, Apple carplay, Android and Apple watch.
The media company has consistently demonstrated innovation in news reporting. Its podcast shows and exclusive interviews with global and Arab state leaders enrich its content offering, providing quick and reliable updates to 200 million followers and create an informed global community.
Fast Company Middle East selected companies it said are “making the most significant impact with their initiatives.”
The awards were given across 23 categories, including the most innovative services, sustainability & cleantech and retail companies.
“Media businesses profoundly impact the economy and societies through their ability to inform, educate, influence, and entertain; through their content, they have a pervasive influence on global consumption patterns. As such, media companies are pioneering new ways of delivering news to reach maximum audiences. This year’s most innovative media companies use advanced tech like AR and AI and are creating relatable and engaging content,” the publication said.
Fast Company Middle East is the region’s leading business media brand, focused on innovation, technology, business and leadership. Apart from the online platform, Fast Company Middle East hosts awards and events like Most Creative People in Business, World Changing Ideas, and Most Innovative Companies.