Pelé named Emirate’s global ambassador

Brazilian soccer legend Pelé waves to the audience during the Men's World Soccer Player of the Year 2013 Award at the FIFA Ballon d'Or ceremony in Zurich Jan. 13, 2014. (Reuters)

Dubai-based Emirates airline announced Brazilian footballer legend Pelé as one of its global ambassadors, said statements released by the company on Thursday.

The fast-growing airline and official FIFA Worldwide Partner has collaborated with Pele, who’s known as ‘Brazil’s king of football,’ on a global campaign aimed at showcasing how Emirates connects the world through its sponsorships of sports.

This is the second time the airline works with a Global Ambassador to complement its FIFA World Cup campaign, coinciding with the highly-anticipated FIFA World Cup in Brazil later this year.

Emirates previously partnered with German football coach Franz Beckenbauer in 2006 during its tournament in Germany.
Pele flew to Dubai for the announcement, made in press conference on Thursday.

Praising the airline, Pele shared his wishes for Emirates to “fly the A380 to Brazil for the FIFA (unclear) World Cup.”

“Pelé is a global icon. He is recognized, respected, and an inspiration to people around the world. … [He] stands for the same values that Emirates does,” HH Sheikh Majid Al Mualla, Divisional Senior Vice President of Commercial Operations for Emirates Airline said in statements released by the company announcing the partnership.

Pelé is also an honorary chairman of the Emirates-sponsored Cosmos team in New York City. The sponsorship announced in 2013 represented Emirates’ first venture into football in the United States.

Pelé, on his fourth visit to Dubai, commented on the development and growth seen by the city since his last visit, five years ago, ““[Dubai] has changed so much from when I first visited in the ‘70s. I see a thriving city with great infrastructure for tourism and business. My wish is that the FIFA World Cup will help unleash and showcase this same potential for Brazil,” he said.

Pele’s first visit to the UAE was in 1973 when his then-club Santos played against Dubai’s club Al Nasr.

Since becoming an official FIFA Partner in in 2006, Emirates has been involved in a number of tournaments including the FIFA Women’s World Cup, the FIFA U20 and U17 World Cup, and the FIFA World Cup.

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Last Update: Wednesday, 20 May 2020 KSA 09:41 - GMT 06:41
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