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Saudi MBUZZ to sponsor UK’s Sheffield United Football Club

The new deal was brokered by Sports Revolution Arabia, a new Dubai-based offshoot of the sports marketing agency Sports Revolution

Published: Updated:

English team Sheffield United Football Club has signed a sponsorship agreement with MBUZZ, a leading Saudi Arabia-based technology, media and telecoms group, The Drum website reported on Saturday.

Club co-owner Nasser Al Sayari said: “We’re proud to be able to extend the Saudi connection with Sheffield United,” World Football Insider quoted him as saying.

Sheffield United Football Club is the world's oldest club now playing association football.

The new deal was brokered by Sports Revolution Arabia, a new Dubai-based offshoot of the sports marketing agency Sports Revolution.

“We are delighted to welcome MBuzz on board at this exciting time for the club. This association goes to show Sheffield United is reaching out to a global audience and we hope to celebrate with a positive result on Sunday,” Malachy Brannigan, Sheffield United's managing director, was quoted by the website as saying.

The deal’s financial details were not disclosed.

Victory in the semi-final will see Sheffield United become the first team outside the top two divisions to contest the FA Cup final in more than a century.