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Adidas drops Suarez for rest of World Cup over FIFA ban

Adidas stops short of axing Luis Suarez after FIFA banned the Uruguayan striker from all events for a period of four months

Published: Updated:

German sportswear firm Adidas stopped short on Thursday of axing Luis Suarez after FIFA banned the Uruguayan striker from all events for a period of four months for biting an opponent during a World Cup match in Brazil.

Adidas said it would not use him in any further World Cup marketing.

"Adidas certainly does not condone Luis Suarez’s recent behavior and we will again be reminding him of the high standards we expect from our players," a spokeswoman said, Reuters news agency said.

Suarez's value in the transfer market, estimated to be at least $85 million, could also be affected should Liverpool decide to sell him.

He served a 10-match ban last year after biting Chelsea's Branislav Ivanovic in a Premier League match and in 2010 he was suspended for seven games for biting PSV Eindhoven's Otman Bakkal while playing for Ajax Amsterdam.

The other major controversy of his career came in 2011 when he was alleged to have racially abused Manchester United’s French defender Patrice Evra during a Premier League match.

(With Reuters)