The International Olympic Committee will partner with Intel through 2024, the IOC said on Wednesday, bringing in the US technology group after McDonald’s last week ended a tie-up three years early.
Intel’s partnership with the IOC will focus on bringing its technology including virtual reality, artificial intelligence and drones to help enhance the Olympic Games, the IOC said in a statement.
McDonald’s exited its 41-year Olympics sponsorship amid a push by the US fast-food giant to focus on its core business as well as rising sponsorship costs and declining TV ratings.
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