Six Saudi girls will lead the Saudi national team carrying their country’s flag as the Green Falcons take on Russia in the opening FIFA World Cup game on June 14.
The six girls chosen to represent the Kingdom are ambitious, brave, and exemplary in their chosen fields and fully represent the values and character of the youth of Saudi Arabia today.
Aged between 13 and 17 years, they have already accomplished much in their lives. Their ambition drives them to play an active role in the changes happening in Saudi Arabia and will undoubtedly inspire their fellow peers to follow in their footsteps.
Their individual successes are proof that through the support of family and the community, and the power of inclusion and equal opportunity, young Saudis have the full potential to contribute to the bright future of the Kingdom.
Two of these girls are Mariam Shalan, a freediver and scuba diver; and Rayouf Al- Humedhi, responsible for creating the Hijab emoji. The campaign is part of Coca-Cola’s continued efforts to recognize and celebrate the positive changes sweeping the region.
Expressing his excitement and pride ahead of the new campaign, Murat Ozgel, General Manager, The Coca-Cola Company Middle East said: “The-Coca Cola Company is a long-standing global partner of the FIFA World Cup and as such has the exclusive rights to the flag bearers program.
“We are delighted to support the changes that are happening in Saudi Arabia and spread the message of inclusion, diversity and support by championing these Saudi girls who are role models for the future generation of the Kingdom.”
In advance of the highly anticipated game, Coca-Cola will showcase the stories of these extraordinary girls to the world through a series of online films.
This article was first published in Saudi Gazette.