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Pakistan bans condom commercial for being too racy

Published: Updated:

Pakistan's media regulatory agency says it has banned a condom commercial starring a sultry Pakistani model after it received hundreds of complaints the ad was too racy.

Mohammad Saleem, a senior regulatory official, said Thursday the commercial violated the agency's code of conduct.

The commercial shows a Pakistani couple wondering why their neighbor's new bride, played by model Mathira Mohammed, is working so hard to keep her husband happy.

In response, the neighbor smiles and holds up a pack of condoms made by Josh, which means excitement in Urdu

He says: "Bring Josh into your life."

Some Pakistanis complain the country is growing more conservative as hard-line versions of Islam take hold.

The decision to ban the commercial comes as Pakistan grapples with a rapidly growing population of 180 million.