Pakistan's media regulatory agency says it has banned a condom commercial starring a sultry Pakistani model after it received hundreds of complaints the ad was too racy.
Mohammad Saleem, a senior regulatory official, said Thursday the commercial violated the agency's code of conduct.
The commercial shows a Pakistani couple wondering why their neighbor's new bride, played by model Mathira Mohammed, is working so hard to keep her husband happy.
In response, the neighbor smiles and holds up a pack of condoms made by Josh, which means excitement in Urdu
He says: "Bring Josh into your life."
Some Pakistanis complain the country is growing more conservative as hard-line versions of Islam take hold.
The decision to ban the commercial comes as Pakistan grapples with a rapidly growing population of 180 million.
Pakistan bans condom commercial for being too racy