Special edition BMW 7 Series wows Saudi fashion elite

The first BMW 7 Series model to wear the famed M badge

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Saudi Arabia’s fashion elite were introduced to the BMW 760Li V12 M Bi-Turbo, conceptualized and produced exclusively for the Middle East at an expo named “You are the Queen.”

The first BMW 7 Series model to wear the famed M badge, Mohamed Yousef Naghi Motors, the importer for BMW Group in the Kingdom of Saudi Arabia choose the expo as the perfect platform to mix high performance motoring with high fashion.

On display for VIP guests, international and regional personalities, the BMW 760Li V12 M Bi-Turbo made a stunning impression with its bespoke interior upholstered in premium materials that include 100 percent leather in Nappa Oyster.

Available in a choice of orange, blue, red or black contrasting M color stitching - fashionista’s were further impressed with the interior trim BMW Individual Piano black wood with “V12” stitched into the headrests.

Commenting the BMW 760Li V12 M Bi-Turbo’s presence at the show, Toni Yazbeck, Head of Marketing, Mohamed Yousuf Naghi Motors, said: “High-end fashion is about design perfection – an ethos that mirrors BMW. It is therefore fitting that we choose the ‘You are the Queen Expo’ as a platform to introduce the exclusive BMW 760Li V12 M Bi-Turbo, a vehicle that is a byword for luxury, elegance and innovation.”

External design features include a choice of eight BMW M exterior colours that have taken inspiration from some of the most famous Formula One tracks from around the world such as Monte Carlo Blue, Silverstone II and Imola Red.

In addition other external touches that make the BMW 760Li M Bi-Turbo special edition stand out from the crowd include the “V12 M Bi-Turbo” and “M” badging engraved in dark chrome on the rear boot lid and door sills and door handles for an added sense of luxury.

Adding to its purposeful stance are the exclusive M Sport 19 or 20-inch alloy wheels with double spoke.

Powerful to its core, the 760Li is powered by a 6.0-litre V12 Twin-Turbo charged engine that produces 544hp, 750 Nm of torque and an eight-speed automatic transmission that catapults the sedan from 0 to 100km/h in 4.6 seconds.

A byword for luxury, elegance and innovation, the Middle East currently ranks as the third biggest market worldwide for BMW 7 Series sales with the flagship model consistently amongst BMW’s best-sellers across all GCC markets.

The BMW 760Li V12 M Bi-Turbo is expected to enhance the popularity of the BMW 7 Series, and is available exclusively from Mohamed Yousef Naghi Motors in the Kingdom of Saudi Arabia.

The article was first published in the Saudi Gazette on Dec. 21,2013

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