Rolls Royce transporting animal feed? Abu Dhabi motors fights back

Readers of Al Hayat and Russia Today were in for bizarre reading after the news agencies published stories claiming that Rolls-Royce cars were being used to carry animal feed in the UAE.

Abu Dhabi Motors has come out denying reports that its British luxury cars were being used to carry animal feed, or "juth," calling the story “fabricated," the Khaleej Times reported Sunday.

A senior official of Rolls-Royce told Khaleej Times he was disappointed that the local news outlets published the nonsensical story.

“I’m shocked and surprised at how a local newspaper fell prey to an international TV and a website report, picked it up and reproduced it. It is all fabricated and aimed at damaging the image of Emiratis. Nothing such happened nor have we sued any Emirati,” said Kadhim Al Helli, Brand Manager at Abu Dhabi Motors.

The official further added that the fabricated news was picked up from a Saudi-based website called Al Marhaba Definite, which he added, is run by hackers.

“One of the GCC citizens picked up the fake report from the site and shared it across, and later was picked up by the local newspaper. The newspaper ran the report without bothering to check with us (the Rolls-Royce dealer) and the Judicial Department to confirm the authenticity of the report. It was complete unprofessional act by the newspaper,” said Al Helli.

He said no case has been filed by Abu Dhabi Motors against anyone for the story.

“It is very simple, these jealous hackers are trying to tarnish the image of UAE and its citizens by portraying them as nothing but camel traders. Today UAE is among the top most advanced countries with its citizens highly educated and professionally skilled in all fields,” explained A Helli.

The official further added Abu Dhabi Motors is going public with the falsified story to protect the company's brand and show the world how successful Emirati people are.