After political storm... Bibi goes to Hollywood

Netanyahu wants to show 'real face of Israel' and promotes film on Holy Land tourism, in which he played tour guide

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Madonna was right, everybody DOES go to Hollywood.

Israeli premier Benjamin Netanyahu stepped away from President Barack Obama’s political tough talk and paid a visit to the star-studded city on Tuesday.

Netanyahu’s visit aimed at promoting tourism to the Holy Land by plugging "Israel: The Royal Tour," a one-hour U.S. public television film that is premiering this week.

Seeking to shift the spotlight away from his frequent focus on dangers facing his country, the premier had played tour guide to the program's host, U.S. travel journalist Peter Greenberg when the project was shot in Israel in 2012.

Addressing the crowd, Netanyahu said he wanted to show “the real face of the Jewish state,” promote tourism to the Holy Land, and “dispel the various calumnies about the State of Israel,” according to Reuters.

In the film, Netanyahu guided Greenberg around popular tourist sites such as Jerusalem's walled Old City, Tel Aviv and the ancient desert fortress of Masada.

During filming the "Royal Tour," Netanyahu tore a tendon as he played in a friendly soccer match between Arab and Jewish youths that took place within the framework of the program.

He had to wear a cast for several weeks.

The film is targeting a U.S. audience after Israel enjoyed its best year of tourism in 2013, with a record 3.5 million visitors, including 623,000 from the United States.

The industry contributed about $11.4 billion to the Israeli economy last year, according to the Tourism Ministry, which has said it hopes the TV show will bring in an additional 200,000 visitors, according to Reuters.

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