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Bahrain’s controversial ‘sex shop’ to expand

Following the success of the country’s first “sex shop,” Khadija Fashion House has signed a three year lease at a second location outside of Manama Square

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Things are heating up in the Gulf country of Bahrain.

Following the success of the country’s first “sex shop,” Khadija Fashion House has signed a three year lease at a second location outside of Manama Square, Al Bawaba reported Tuesday.

She claimed there was a huge demand for her products, designed to add some excitement in the bedroom for couples, adding that perceptions of such activities were changing.

"I personally feel that the mindset of people has definitely changed, but there are some people who have their objections," she said.

"The sheer fact that I am opening a second store in Bahrain means there is a clear demand for my products."
The new store however might be the last one in the country for owner Khadija Ahmed.

The 32-year-old mother said that she is considering opening up a shop in Qatar considering that much of her business comes from outside of the country.

Her shop has not come without its sacrifices, with backlash for her particular brand of store upsetting the status quo.
She faced problems with customs authorities initially with importing products and after the Industry and Commerce Minister banned the import of sex toys.

"I have ensured that my products, imported from the U.S., are not illegal and are sold to genuine couples whether in Bahrain or Saudi Arabia," she said.

Although she admitted she was braced for some opposition from conservative quarters over her new shop, she maintained she was doing nothing wrong.

"I have not done anything wrong and am only helping couples lead happy lives," she said.

The mother of three launched her first shop in Tubli in 2008, offering 1,800 different items from lingerie to lubricants.

She added her next business move could be to open a similar sex shop in Qatar, revealing that she was already in talks with an investor to open a store in Doha.

"I have been approached by investors from Lebanon, Dubai and Qatar who want me to open outlets in their countries," said Khadija.