'Nike' is pronounced ‘Nikey,’ sports giant chairman confirms
Do you pronounce the name of one of the world’s top sports shoe giants as Nike or Nikey?
We can now breathe a sigh of relief – one of the world’s greatest debates has been finally cleared up.
Do you pronounce the name of one of the world’s top sports shoe giants as Nike or Nikey? Well, it’s officially Nikey, according to the chairman of the company.
Philip Knight, the chairman of the board of directors at Nike, was sent a letter asking him to circle whether Nike is pronounced as 'Nike' or 'Nikey,' according to the Daily Mail.
Creative advertising students Ben Martin and Kendal Peters, who sent the letter, posted a photo of the returned sheet where ‘Nikey’ is circled.
“We included a stamped addressed envelope inside the letter so that he could simply circle the answer and send it back to enlighten us all. We didn't actually think that he would do it. But all credit to him, a few weeks later the letter returned!” they were quoted as saying by the newspaper.
Founded in 1964, Nike has gone on to become one of the biggest sporting brands in the world.