Bollywood actress speaks out after cleavage row

Bollywood star Deepika Padukoneto condemned using her pictures to make a 'cheap headline' on the Times of India last week

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Bollywood star Deepika Padukone on Friday condemned how pictures exposing her cleavage were used to make a “cheap headline” by the Times of India last week, stirring nationwide outrage.

The actress took to Facebook on Friday to speak against what she deemed as inherent sexism in the Indian society.

“Digging out an old article and headlining it “OMG: Deepika’s Cleavage Show!” to attract readers is using the power of influence to proliferate recessive thought,” said Padukone in a extensive Facebook post titled “My Point Of View”.

“I have spoken out against an ideology that such regressive tactics are still being employed to draw a reader’s attention at a time when we are striving for women’s equality and empowerment. In a time where women should be applauded for making headway in a male-dominated society, we blur the lines between REEL and REAL life and dilute all our efforts by making a one-year old back sliding piece of news a headline,” said Padukone.

“So instead of zooming in, circling it and pointing arrows at it, why don’t we give her some ‘respect’ and let it go instead of making it ‘headlines’!?” she added.

She also wondered what would have happened if the incident had involved a male actor.

“Yes we marvel, envy and drool over a male actors 8pack abs in a film, but do we zoom in on the mans ‘crotch’ when he makes a public appearance and make that ‘cheap headlines’??!!” asked Padukone.

The actress rebuked the newspaper’s move using a series of tweets. In return, the Time of India Twitter account replied back describing the web gallery as a “compliment” to Padukone.

The issue trended well on Twitter and prompted top Bollywood actors such as Shah Rukh Khan and Hrithik Roshan to voice their support ofPadukone using the hashtag: #IStandWithDeepikaPadukone.

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