Rihanna named Puma’s new creative director

The singer celebrated her new title by flying to the headquarters of the brand on Monday where she had her first creative session

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American pop star Rihanna has been appointed this week as the new creative director of Puma, The Times Magazine reported.

Rihanna, who is due to oversee a line of clothing for women, will also become the brand ambassador of the German athletic footwear company along with football player Mario Balotelli and sprinter Usain Bolt.

“I'm excited for you to see what Puma and I come up with,” the 26-year-old said when asked about the new partnership.

The new line will be focusing on fitness and training clothes, the magazine reported.

The singer celebrated her new title by flying to Puma’s headquarters in Germany where she had her first work session.

Rihanna is not the first non-sports celebrity to collaborate with a sports trainers company.

Rappers 50 Cent and Jay Z released shoes with Reebok, while Kim Kardashian has recently become the face of Sketchers, another sports shoes brand.

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