Neighborhood secretly learns sign language to surprise deaf man
Advertising a video call center for the hearing impaired, the advert stars an unknowing deaf man named Muaharrem
A new Samsung advert shot in Istanbul has tugged on the heartstrings of thousands after it went viral on social media.
Advertising a video call center for the hearing impaired, the advert stars an unknowing deaf man named Muaharrem, who uses sign language.
Muaharrem’s sister, Ozlem, teamed up with Samsung for the Truman Show-esque stunt which saw the man’s neighbors learn sign language and saw cameras placed around the neighborhood.
As he walks through the neighborhood, Muaharrem is greeted in sign language by passersby and shop keepers, leading him to be visually confused.
The siblings end their walk in a public square, where the stunt is reveled to a tearful Muaharrem.