‘Muslim Lifestyle Show’ hits London featuring fashion, finance and food

The lifestyle market targeted to Muslim consumers is increasingly seen as one of the fastest growing sectors globally

Nabila Pathan
Nabila Pathan - Special to Al Arabiya English
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This year, London will be host to the first Muslim Lifestyle Show - showcasing global halal economies that promote Muslim culture, products and services from around the world.

The event will be held over two days (30th April – 1st May 2016) at the iconic Olympia London.

Bringing together over a hundred exhibitors featuring Muslim fashion, Islamic finance, travel, food and drink, as well as health and beauty services - the event aims to provide a platform for international businesses to showcase their products and services to Muslim and non-Muslim consumers.

The lifestyle market targeted to Muslim consumers is increasingly seen as one of the fastest growing sectors globally. Muslims worldwide represent an annual spend of 3.6 trillion dollars on food and lifestyle sectors.

As the demand by consumers to engage with faith and ethical-based products and services grows, the Muslim Lifestyle Show aims to become an internationally recognizable event held in "the multicultural capital of the world", according to its organizers.

There will even be a marriage masterclass at the event

Waleed Jahangir, founder of the Muslim Lifestyle Show, explains in a statement to Al Arabiya English that his "aim is to create a platform for not only Muslim businesses and consumers to participate in but also for non-Muslims to come along and discover more about the culture including fashion, food and lifestyles."

He added: "I’m a proud Muslim and also very proud to be British and I really hope [visitors] enjoy the Muslim Lifestyle Show by discovering the cultural riches which have been part of our societies for centuries."

There will be live performances from internationally renowned nasheed artist Sami Yusuf as well as a comedy show hosted by Abdullah Afzal from BBC1 comedy hit series ‘Citizen Khan’. “Jungly Jadoogar” an interactive play for children and families will take place in the dedicated Theater at Olympia.

With Muslims making up around 12.4 percent of the population in London, the event looks set to be the focal point for one of the UKs fastest growing cultural sectors.

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