KFC India is testing edible bowls made of tortilla to replace plastic
The new packaging will be made of tortilla to replace plastic bowls for KFC’s famed “Rice Bowlz.”
KFC will be introducing edible bowls for one its bestselling rice-based meals at certain trial branches in India in a bid to reduce the use of plastic, British daily, the Telegraph reported.
The new packaging will be made of tortilla to replace plastic bowls for the American food chain’s famed “Rice Bowlz.”
Considered as one of KFC India's best-selling items, the “Rice Bowlz” - made from rice, chicken and gravy - contribute to approximately 6% of the chain’s domestic revenues, the newspaper added.
Dubbed as "India-first innovation," Rahul Shinde, managing director of KFC India, said the idea could expand to other items on the menu depending on feedback from customers.
"We will not charge more for our edible bowls," Shinde told the Telegraph.
"We will wait for consumer response and depending on the pace of adoption, we may roll the concept out to other items on our menu."
The edible tortilla bowls will be tested at KFC outlets in Bangalore, a city in southern India where the local government has recently banned plastic, for a trial period beginning April 28.
KFC introduced edible coffee cups last year in the UK.