Stables and a clinic have been installed at Jordan's famous Petra tourist site for overworked and sometimes mistreated horses and donkeys used to transport visitors.
Under new regulations seen by AFP on Tuesday, any owner who exhausts or mistreats animals in future faces having permission to work at the site withdrawn.
More than 1,300 horses and donkeys work at the fabled rose-red city hewn from rock, an attraction which also provides a living for some 8,000 people.
Owners who make animals gallop or bear too heavy a weight now face being sanctioned under the new measures.
In March last year, the Vienna-based international animal charity Four Paws and Jordan's Princess Alia Foundation began a project aimed at improving the lives of the working animals at Petra.
Stables and shaded rest areas were created at the entrance to the huge site, and a clinic to treat injured horses and donkeys was renovated and equipped.
"A lot of people in Europe called us and complained about the situation here in Petra with horses. Two years ago, more or less, it was a disaster," said Four Paws president Heli Dungler, who visited the site along with Princess Alia to inspect the changes.
The animals now have somewhere to rest, eat and drink.
"Here they can recover and regain their strength," he said.
"Along with the new regulations, this has allowed us to take the first steps to improving conditions for the horses working in Petra."
Princess Alia, who has a keen interest in animal welfare, said she hoped the animal owners would cooperate and respect the new rules.
"There will be no results if they don't," she said.
The changes at Petra should help to improve the image of the site, where the number of visitors has dropped by a third in five years.
According to tourism ministry figures, there were 900,000 visits to Petra in 2010 and 315,000 last year.
Despite its abundance of natural wonders, Jordan's tourism industry has been hard hit by the country's proximity to regional conflicts in two of its neighbors, Iraq and Syria.