Kellogg’s cereal cafe to snap, crackle and pop into Times Square
Kellogg Co is offering a grrrr-eat new spot for cereal-lovers, with the opening of its first cereal cafe in New York City’s Times Square
Kellogg Co is offering a grrrr-eat new spot for cereal-lovers, with the opening of its first cereal cafe in New York City’s Times Square, the company said on Wednesday.
The maker of Frosted Flakes and Rice Krispies said a bowl of cereal at the cafe, which opens July 4, will cost anywhere between $6.50 and $7.50 and can be eaten in or taken out.
There are plans to launch a delivery service later in the year, the Battle Creek, Michigan-based company said in a statement.
The cafe is part of a push by Kellogg to reinvigorate US cereal sales that have declined as consumers choose healthier foods over sugary and processed products.
The cereal cafe concept already exists in London, England where the Cereal Killer Cafe has two branches.
Celebrity chefs Christina Tosi, owner of Momofuku Milk Bar, and Anthony Rudolf of Journee, will provide the Kellogg’s cafe with new gourmet recipes in an effort to revive cereal’s somewhat soggy status.
“Kellogg’s NYC will remind families how fun and delicious cereal is, especially when elevated with creative ingredients,” Rudolf said in the statement.
The cafe marries a fast-casual dining experience with the cereal brand. Staff members dressed in t-shirts with Kellogg’s catch phrases greet customers, behind a colorful counter laden with myriad toppings like lime zest, thyme and malted milk powder.
Customers receive a buzzer that notifies them when their order is complete.
Once the buzzer goes off, they pick up their order, packaged in a brown paper bag showered with Kellogg’s logo, from a red locker.
And, don’t worry, each bowl comes with a 12-ounce container of milk - on the side.
Ryan Gosling honors late Viner with a bowl of cerealViner Ryan McHenry was able to upload one final Vine before he passed away, poking fun at Gosling one last time. Digital
How Tripoli cafes are offering Libyans taste of normalityThe North African nation has been mired in unrest since the 2011 NATO-backed ouster of longtime dictator Muammar Qaddafi Variety
Paris cafe reopens after attacks as wounded city revivesThe French capital is trying to revive tourism and commerce after the attacks that cost 130 lives and cast a shadow of fear over the city World News
Cafe where 5 died in Nov. 13 Paris attacks reopensA cafe where five people were killed by a squad of Islamic extremist gunmen terrorizing central Paris reopened for business Friday World News