‘Ghostbusters’ debuts to $46 million at US box office
Film resonated more strongly with older crowds, weaned on the 1984 original and its 1989 sequel
Paul Feig’s “Ghostbusters” reboot has triggered intense debate over its decision to refashion the proton pack-wielding paranormal investigators as an all-female team.
For some, the movie has been a feminist rallying cry; for others, a pop culture desecration. It’s also provided ample opportunity for internet trolls to engage in some misogyny.
After all the chatter and the gender politics, “Ghostbusters” debuted this weekend to a solid $46 million from 3,962 locations. Sony hailed the results as evidence that audiences were responding to its new take on the decades-old property. But though it ranks as the best debut for a live-action comedy in over a year, the film will have to show some endurance, as well as resonate with foreign audiences, to make a profit.
After all, dusting off the ectoplasm was expensive, with Sony shelling out $144 million to make “Ghostbusters” and millions more to market the film. That tops what most comedies cost to produce and distribute.
Sony has been trying to get another “Ghostbusters” off the ground for decades, but it has often been the victim of original star Bill Murray’s mercurial vetting process. The new picture, which brings together Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones, is clearly designed to trigger a fresh array of sequels.
“There absolutely will be more [films],” said Josh Greenstein, Sony’s marketing and distribution chief. “This is a restart of one of our most important brands.”
The audience for the film skewed female, with women making up 54% of ticket buyers. It also resonated more strongly with older crowds, weaned on the 1984 original and its 1989 sequel, as 55% of the audience clocked in over the age of 25. Despite Greenstein’s optimism, some analysts argued the results were underwhelming.
“Unless it has massive legs, any opening under $50 million is not a triumph,” said Jeff Bock, an analyst with Exhibitor Relations. “It’s still an asterisk. The next two weeks will tell the tale.”