New ad by Uber Egypt on mothers-in-law sparks online reactions

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A message on a new billboard by Uber Egypt stirred mixed reactions on social media for suggesting that the transportation app can relieve spouses from driving their mothers-in-law home.

Picturing a woman seated at the back of the car, the message on the billboard read:“I skipped driving my mother-in-law back home 64 times.”


A Facebook user posted commented on the campaign, saying she rejects the ad, as “it spreads hatred and passiveness.”

Another user commented on the ad, saying “it is sarcastically reflecting the truth” of what people do in real life.

Just a few weeks ago, Egyptians erupted in anger against a billboard saying: “Are you spinster?!” Which ran as part of a cooking oil advertising campaign designed to empower women.

The campaign was later banned by authorities for being offensive to women.

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