A private initiative in India to provide good quality near-free meal is attracting its primary target – the poor and the needy.
Dadi Ki Rasoi (grandmother’s kitchen) charges all of Rupees 5 ($0.07) for a meal, which makes laborers, drivers and other menial workers queue up for good quality food.
However, it is not just the affordability that counts, it is also the quality of food, which, according to its founder Anoop Khanna, they strive to ensure.
“I wonder if a five-star hotel can match us in quality,” Khanna says.
For the consumers of these meals, it is something they can afford while maintaining a self-esteem.