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Twitter preachers: From religious affairs to product endorsements

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From the cassette to Twitter, preachers have been using for public mobilization. The cassette tape was the primary means to which preachers reached out to their audience and sought for their growth, today they dominate the social networking site Twitter.

The social networks allowed many preachers whose main activities in the past were to talk about specific topics, such as Jihad and some legitimacy violations, to engage in various new topics that sometimes market them and even endorse products.

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