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Shocking selfie advert on domestic abuse resurfaces

Published: Updated:

A European ad agency’s shocking advert is resurfacing on social media in time for National Domestic Abuse Awareness Month in the United States.

Created as a Public Service Announcement in Croatia in 2013, the advert is called “One photo a day in the worst year of my life” and shows a time lapse series of a woman taking one selfie a day.

The photos get progressively worse as bruises and cuts appear and disappear on the woman’s – an actress who was not hurt in the making of the advert – face.

The sign held up at the end reads: “Help me, I do not know if I can wait for tomorrow.”