Known for her daring music videos, sell-out concerts and being at the front row of fashion shows worldwide, Lebanese pop diva Haifa Wehbe is now championing a more humanitarian cause closer to home.
Wehbe was appointed on Friday as the Lebanese Communications Ambassador for Humanitarian issues, with a main priority of raising awareness among Lebanese youth against the use of mobile phones while driving.
The star will take part in an awareness campaign under the slogan “Don’t Text and Drive,” Agence France-Presse reported.
The campaign will be plugged through social networks in order to draw the attention to the seriousness of phone use while driving and reduce traffic accidents caused as a result.
In the first five months of 2013, around 5,000 road accidents were reported across Lebanon, resulting in the deaths of 180 people, according to data from the Red Cross and the Lebanese Internal Security Forces.
At the press conference announcing the appointment, Lebanese communications minister Nicolas Maurice Sehnaoui said Haifa would be able to use her large fan base to promote the cause.
In recent weeks, Wehbe has hit the headlines for matters also unrelated to her music career.
On a recent visit to Egypt, Wehbe displayed her love and support for the military by posing next to a soldier on top of a military tank for pictures and flashing peace signs.
She tweeted the picture along with “Viva the Egyptian Army, respect! #HaifaInCairo #Egypt.”