‘Easy Taxi’ backs safe commute of Saudi women
Recent research showed almost 80 percent of Easy Taxi’s customers in the Kingdom are women
Easy Taxi, the global taxi hailing service operating in KSA, Kuwait, Qatar, Bahrain, Jordan and within the Middle East, has released research figures showing it helps KSA’s women contribute to the country’s GDP and economic future by being able to commute safely, securely, and with complete trust.
Recent research showed almost 80 percent of Easy Taxi’s customers in the Kingdom are women.
Females in the Kingdom face barriers to driving, and must rely on commuting services such as taxis. They are nevertheless reluctant to enter a confined space with an unverified stranger, leading to a potential loss of comfort, spending power and economic contribution.
“Easy Taxi’s remit has always been to connect customers with a verified taxi service, securely and easily. KSA is a market where female customers face challenges in commuting. It is brilliant to see that KSA’s women are using our service regularly to commute in the certainty that every experience will be safe, secure and respectful. Be they traveling to work, or to a shop or mall, all these activities contribute to economic growth. We are delighted that Easy Taxi is their service of choice for a safe and secure journey every single time,” said Easy Taxi Middle East’s CEO Dr. Mahmoud Fouz.
Under the leadership of the Custodian of the Two Holy Mosques King Abdullah, women in the Kingdom are making great strides toward participation in economic and social development. Specifically, the Ninth Development Plan targets improvements in the status of women and addresses issues relevant to their education, health, social care and employment.
“Easy Taxi is delighted to play a positive role in the easy mobility of women while staying completely respectful and abiding of KSA’s cultural norms and legal regulations.”
“It is no secret that women represent an enormous source of untapped potential for the Kingdom’s economy, and Easy Taxi is delighted to be playing a role in King Abdullah’s vision of empowering women to benefit the Kingdom’s social and economic affairs, while also meeting the obligations of family and friends,” Dr. Fouz added.
A UNDP Human Development Report in 2011 noted that Saudi women play an important role in investment and business administration. Women-only businesses accounted for 48,000 of the Kingdom’s businesses in 2010. Around 66.2 percent of female business owners were engaged in wholesale and retail trade, and construction.
“Easy Taxi is proud to play its role in the fulfillment of King Abdullah’s desire of empowering women in contributing to KSA’s society. We have worked very hard to gain the trust of women and their families, and are delighted to be contributing positively – both economically and socially – to the Kingdom’s future,” Dr. Fouz added.
This article was first published in the Saudi Gazette on Oct.19, 2014.