Saudi Arabia’s Joy Awards: How the Kingdom is competing with Hollywood

In just a few years, Saudi Arabia has achieved what Hollywood – a global symbol of entertainment for decades – has not even thought of: creating a platform that redefines the boundaries of art, culture, and global influence. A clear example of this unfolded at Saturday’s Joy Awards in Riyadh, where international crooner Michael Buble performed alongside legendary Lebanese singer Wael Kfoury. This set was followed by opera icon Andrea Bocelli taking the stage with Saudi Arabia’s own musical treasure, Mohammed Abdo.

For decades, the entertainment industry award shows have been dominated by the Oscars and the Grammys, events that have long celebrated mostly Hollywood and Western music. But Saudi Arabia’s Joy Awards is rapidly emerging as a competitor, honoring not just international stars but also bringing Arab talent to the global stage. Unlike other shows, the Joy Awards is not just about showcasing Saudi talent; it is also about giving countless Arab artists a chance to step into the international spotlight. Where else but in Saudi Arabia could we witness groundbreaking performances like Michael Bublé and Wael Kfoury sharing the stage?

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Under Vision 2030, Saudi Arabia has turned itself into a global cultural hub, embracing inclusivity and diversity.

Hollywood’s global influence is undeniable, but its achievements often reflect a Western approach.

Through an event like the Joy Awards, Saudi Arabia has created a platform that is inclusive, uniting international and regional talent on the same stage. This commitment to showcasing Arab talent alongside global icons is an intentional and meaningful choice, one that Hollywood has yet to show.

The Kingdom’s embrace of inclusivity, diversity, and artistic collaboration is sending a clear message to the world: Arab talent belongs on the global stage.

Hollywood may have set the stage for global entertainment, but Saudi Arabia is rewriting the script.

Read more: Joy Awards 2025 captivates Saudi capital with star-studded ceremony