Despite periods of regional uncertainty, domestic travel remained strong, visitor numbers continued to rise, and the Kingdom’s new Red Sea resorts reported growing demand. This week on The Riyal Deal, Tom Burges Watson explores what is driving Saudi tourism, why the Red Sea is emerging as a global luxury destination, and what the latest travel trends reveal about consumer behavior in the Kingdom. Plus, Deloitte’s latest research shows generative AI is rapidly becoming part of everyday life in Saudi Arabia.

Guests:
Tony Coveney, Area General Manager, Marriott Luxury Group, Red Sea & Amaala
Muzzammil Ahussain, CEO of Almosafer
Emmanuel Durou, Partner, Deloitte Middle East