Saudi Arabia’s Ad-Diriyah Formula E-Prix race – the first in the Middle East - held from December 13 to December 15, under the auspices of the General Authority for Sport, witnessed a high turnout by the international Formula One racing community and tourists from all over the world, especially the large attendance by the public from inside the Kingdom.
The diversity of the accompanying events splayed a prominent role in the presence of top international and Arab singers, attracting large number of visitors during the past two days.
According to organizers, government and public sectors contributed to the success of the event by providing logistics to participating companies and participants from all over the world.
In addition, the Saudi capital Riyadh witnessed economic and tourism boom, which contributed to the rise in the occupancy rate in hotels, restaurants, cafes and malls, while international car companies who have agents in the kingdom, made many offers on their latest models to lure interested visitors.
Hassan al-Shahri a marketing expert in the automotive industry said: “The Saudi auto market is a magnet for all investors in this field. In addition, the Kingdom is racing against time to host specialized factories for cars, aircraft and other industries. Most of the companies wants to be the first to start its investment in the Kingdom.”
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