How ISIS ‘offers salaries and perks’ to lure PR gurus

ISIS is becoming known for its attempts at advertising and even has a digital magazine

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The Islamic State of Iraq and Syria (ISIS) has released a host of gruesome propaganda videos and an interview published in the Financial Times is shedding light on just how slick its PR machine is.

The newspaper spoke to a Syrian man who said he had been interviewed by ISIS to work in its media office in Syria’s Raqqa. He said that he was offered a competitive salary and perks, including a car and a house.

The terrorist organization also allegedly offered the man cameras to use in his work.

“They offered me $1,500 a month [five times the average Syrian salary], plus a car, a house and all the cameras I needed. I remembered looking around the office. It was amazing the equipment they had in there,” the man, who spoke on condition of anonymity, told the Financial Times.

ISIS is becoming known for its attempts at advertising and even has a digital magazine.

The latest issue of the digital magazine “Dabiq” features glossy photos of smiling militants from the Islamic State of Iraq and Syria (ISIS) group, mutilated bodies on the battlefield and articles with titles such as, “There is No Life Without Jihad” and “Foley’s Blood is on Obama’s Hands.”

It refers to Americans as “crusaders” and “apostates.” And it insists “sincere Muslims” must help speed “the complete collapse of the modern American empire,” the Associated Press reported.

Authorities say the magazine - published in English and other languages and easily available on the internet - has become a potent propaganda tool for the group to recruit Westerners.

(With the Associated Press)

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