The Public Investment Fund unveiled the logo of the Qiddiya project, which will be the Saudi kingdom’s largest cultural, sports and entertainment city.
The project was announced in April this year, and its newly announced logo was innovatively designed to reflect the unique nature of the region where the city will be built.
The Qiddiya project is 40 kilometers away from the center of Riyadh and the logo includes the name of the area and its location. It was inspired by the Tuwaiq Mountain range which distinguishes Qiddiya and overlooks attractive and unique scenery.
According to a statement, the logo’s lines represent the capabilities of the kingdom’s sons and its bright colors represent their different hobbies and capacities. It added that the logo embodies the project’s aim to provide a special entertainment destination for the Saudis.
The identity of the Qiddiya project shows the region’s heritage which will help the city become a significant attraction for entertainment purposes in the kingdom.
The Qiddiya project is an investment initiative that supports Vision 2030 which aims to diversify national income sources, improve the Saudi economy and create more job opportunities. It will include amusement parks, sports arena, cars and bikes racing arenas, water and snow games, natural scenery parks and cultural events.
The foundation stone for the city is scheduled to be laid in the beginning of 2018 and the opening of its first phase in 2022.
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